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Case study: David L. Lawrence Convention Center


Pittsburgh Sport and Exhibition Authority




Pittsburgh, PA



The Pittsburgh David L. Lawrence Convention Center

The Challenge

The Pittsburgh Sport and Exhibition Authority was planning an extraordinary new event space in the heart of the city along the iconic Pittsburgh waterfront, the David L. Lawrence Convention Center.

To build excitement in the community and begin marketing the center, they needed a way to showcase the final product to exhibitors while it was still under construction.

This presented a challenge for their marketing team – how would they do the center justice in their sales presentations and book new business without real photos?

The Pittsburgh David L. Lawrence Convention Center

The Cadnetics Solution

The marketing and sales team behind the David L. Lawrence Convention Center needed a stunning visual tool to make booking events an easy sell to exhibitioners, so they could start bringing in new business ASAP.

Our talented visualization team at Cadnetics developed a stunning fly-through animation, leading the project from initial storyboarding to final edit. Working closely with the architects, Rafael Vinoly and Associates, they created a life-like computer model to simulate the dramatic experience of the new convention center.

The final deliverable was the polished cut of the animation and a variety of still photos, ready to wow clients in sales presentations.

The Final Results

Results by the Numbers


Square feet of remodeled space


New events booked prior to opening


Very happy sales team

  • I have been working with Cadnetics on several projects over the past year and have known some of their team members for much longer. I have found them to be a pleasure to work with. They are responsive, knowledgeable, creative, and very fair. One thing I really like about Cadnetics is the fact that they’re willing to do as much as you need on a project, which sometimes can be from start to finish and sometimes can be just a few things to help when you're in a crunch. They are collaborative and make good suggestions, while also taking direction well. I look forward to a long working relationship with their team.

    Dan Rothschild

    Rothschild Doyno Collaborative

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